Competitors Overview

Home Depot / Lowes

Two giant superstores are full of kitchen cabinets. Kraftmaid, Thomasville and Decora are a few brands sold there. All those brands sell only semi-custom cabinetry. Most brands have very low quality cabinetry. We beat all of them by quality and most of them by pricing. Simply check their construction of cabinets and compare to ours.

Prefab Cabinets

Prefab cabinets that you see being sold everywhere nowdays are made in China with cheap grade materials. Even though the cabinets look good on the outside, you can always open it and see the quality. Those cabinets usually serve well in rentals and cheap condos and start falling appart in about 1 year (that is how long they are warranted by retailers). Those cabinets are not our competition and simply an alternative to custom or semi-custom cabinetry.

Semi-Custom Cabinetry

Please note that we DO NOT provide any semi-custom cheap cabinetry. We only offer FULL CUSTOM cabinets and we think you really DESERVE them.

The line between semi custom and custom cabinetry is being blurred. It’s easy to be misled into thinking semi custom cabinets are the same as custom cabinets because you can “customize” by upgrading to various options on semi custom lines. It would lead you to believe that you now have a custom cabinet. That is not the case. Semi custom cabinets can only be made to fit certain design and size parameters. They are typically ordered from a catalog of predetermined sizes and styles. Examples are Krafstmaid, Thomasville, and other brands you see in Home Depot, Lowes, etc. You typically have to pay extra once you stray from the “standards.”

Custom cabinetry offers great design flexibility and unlimited size variations. Custom cabinets are designed to accommodate your lifestyle and custom fitted to your home to within 1/16”. Because of the flexibility offered by custom, you can build to any width, depth or height. With custom cabinets you have functional space in areas where you would typically have fillers with semi custom. You can use essentially every cubic inch of space.

A noticeable difference between semi custom and custom is the finish choices available. Semi custom lines offer very basic colors and glazes. They are a production facility and need to keep things simple and fast. Custom companies are worlds apart on finishing techniques with unlimited capabilities. They offer hand distressing to achieve various looks and styles. Paint, Old World Hand Brushed Paints, Die stains, specialty glazes, and custom color matches are only available with a custom cabinet company.

A custom kitchen is one of the best investments you can make in your home. It increases the value of your home not only in dollars, but also in aesthetic and design appeal. Custom kitchen cabinets are worlds apart in finish applications, construction methods, space utilization, and design. A well designed and built kitchen will be money wisely invested. You will recoup 300+% of the value of a remodel with our prices.

Think of a car. You could build a car that looks good on the outside or even from a few feet away. Once you touch it, open the doors, and drive it you can tell the difference immediately. Cabinetry is the same way.

Here are some things to consider when looking at cabinetry.

Lumber selection- The construction of your cabinets should be all wood. Do the panels match for consistency in both grain pattern and color? Is the company using all wood and veneer core plywood materials? Avoid particle board. We hand select our wood and control the environment it’s in. We know exactly where has been.

Construction Methods- Durability is very important. You want to avoid maintenance issues down the road. Mortise and tenon joinery is durable and strong. Thick and sturdy veneer core plywood cabinet boxes should be at least ½” on the sides and ¼” on the back, though ¾” and ½” are even better. Dovetail construction on all four corners of your drawer boxes should be smooth to the touch. Shelving inside the cabinets should be 3/4” thick plywood. Wood dowel pins should be used for reinforcements in both the doors and face frames. Drawer guides should allow full extension of the drawer box with a soft closing mechanism allowing the drawer to gently glide and close.

Finishes- The finish on your cabinetry should include a catalyzed conversion varnish. This is a clear coat that protects the paint or stain and makes the cabinetry moisture and mar resistant. Twenty years down the road it will still feel the same. You should run your hand over the finish and a quality finish will feel like satin. With our cabinets, you won’t feel bumps or a gritty feeling due to several stages of hand sanding and a controlled finishing environment to eliminate any roughness.

Accessories- Using cheap imported wire and plastic accessories will shorten the life of your accessories. Rev-A-Shelf, Richelieu, Knape & Vogt and Hafele offer great accessories.  We also often custom make and fit accessories in our shop.

Other Custom Cabinet Companies

There are numereous custom cabinet companies out there and you might get lost while choosing the right one. Here are some pointers how to find the best one:

  1. Get onto their web site and print out their cabinet construction sheet. If they don’t have one, call them and ask them to fax it to you. If they say they can do anything you want, ask about their top of the line cabinetry and have them fac you that sheet
  2. Print out our cabinet construction sheeto on our web site and simply compare
  3. If you see that their construction is same as our, ask them about their Linear Foot pricing and compare to ours

After doing all of that you will see that we do offer best pricing and quality in the Bay Area, as simple as that.